Updated at 2022-04-26
Tokushima, formerly known as Awa, is a key region for aizome, or Japanese indigo dyeing. There is a popular Japanese tongue-twister that loosely translates to "Awa is blue, blue is Awa," which highlights the deep roots of aizome in the region. Aizome is a dyeing technique that uses natural dye extracted from Persicaria tinctoria, a plant endemic to Tokushima. The dye is applied to fabric to create different shades of indigo. Aizome textiles have become extremely popular in Japan for their resistance to fading and absence of chemicals. Tokushima aizome is called Awa-ai. In its heyday, 1,500 dyers lived in Tokushima.
Language: Japanese
Area: 4,147 square kilometers
Population: Approx. 680,000 people
Main Industries/Features: Situated in eastern Shikoku, Tokushima is connected to Kansai and the rest of Shikoku by Tokushima Awaodori Airport, Tokushima Port, and expressways. Agriculture, forestry, and fisheries form the backbone of its economy, producing specialties such as Naruto sweet potatoes, lotus root, and Awa-o chicken. It is also home to the Naruto Whirlpools––a popular tourist attraction. The prefecture is also home to the traditional Awa dance, a Bon festival with over 400 years of history, drawing huge crowds every summer as one of Japan’s most celebrated traditional events.