Hannover beer mug

Hannover is an important transport hub located in northern Germany. Its strategic location has made it a major center for the industry and the exhibition industry. The Hannover Messe started in 1947 and has developed into the world’s largest industrial technology fair. Industry players from all over the world gather in Hannover every year to publish the latest technologies and discuss business opportunities. Hannover Fairgrounds has an area of one million square meters and 27 halls. It is operated by Deutsche Messe AG, which has an average annual income of 250 million euros, and serves as the engine for the local exhibition economy. The Hannover Fairgrounds is shown on the beer mug in the image.